R.D. Schuller Construction feels it can most efficiently schedule crews by working within a 10-mile radius of its office. That area has several established neighborhoods, with homes that need upgraded kitchens, baths, and basements. As many of his clients are lawyers and doctors with professional connections, Schuller includes full names with website testimonials so “[prospects] might recognize the names.”

• Schuller is considering hiring a salesperson or administrator to help process an increase in qualified leads.

• Schuller visits jobsites daily to make sure his two lead carpenters have everything they need and that the client is happy.

• About 10% of the company’s work is commercial, including ongoing interior office updates for a waste management company.

• Schuller always wants a person to answer calls. If no one will be in the office, calls are forwarded to a mobile phone.