To survive in the tough Los Angeles market, Louis Krokover cut staff and expenses. His four external project supervisors are all licensed contractors who have worked with NewDay for a long time and can deliver the company’s high level of customer service. Krokover oversees the projects and handles bidding, estimating, and documentation. Most large projects come from architect referrals.

• Krokover uses open-book, cost-plus contracts, and streamlines finances by opening a bank account for each project.

• Well-known locally through his work with the building department on zoning and code updates, Krokover helps neighborhood councils and acts as an expert witness on construction litigation cases.

• Project managers receive a bonus for completing projects ahead of schedule or under-budget.

• Taking digital photos several times a week keeps clients, architects, and engineers up to date on jobs.