The meaning of Keith Steier’s company name “has evolved from being ‘knockout’ as in beautiful, to a name that will help us stand out,” he says. “It’s about getting things done and accomplishing goals in a strong way.” In the busy Manhattan market, Steier has elevated the company’s reputation, saying, “If you’re not standing out from the crowd, you’re just another business to everyone.”

• Steier combines design and project management into one job description. This gives the client one contact person and eliminates hand-offs where details could fall through the cracks.

• Clients are billed weekly for completed work. The smaller, more frequent payments improve cash flow and are easier for clients to manage.

• At the end of a job, Steier calls in a professional cleaning crew so “the kitchen is ready to cook in, and the bathroom is ready to bathe in.”