Brian Cady started out in the home building industry and saw the need for small jobs and repair work done with skill and professionalism. Today his company, Handyman Guys, does jobs of anywhere from $500 to $50,000, scheduling and managing the jobs it installs using a network of vetted trade contractors as well as its own employees. The largest proportion of its business comes from Internet leads and home shows.
• The company is now expanding out of its Columbus market into Cincinnati, with plans for long-term growth and expansion into other areas as well.
• Customer relationship management (CRM) software enables salespeople to quote a job quickly and shift the invoice to accounting so that admin efforts aren’t duplicated.
• The company successfully manages different types of work, whether interior, exterior, or handyman jobs.
• Pay-per-click advertising campaigns by a local company that, Cady says, “really knows what it’s doing and stays on top of it, because Google is always changing the rules” help to generate a steady flow of Internet leads.
