For a remodeler with old-school roots (he sold home improvement jobs for Sears, Roebuck and Co. for 25 years before starting his company), Mike Tarasovitch (front) has kept himself — and his business — surprisingly modern. “A lot of people are afraid of change,” he says. “But in our business you have to be innovative.”
This outlook is exemplified by the company's new showroom, the centerpiece of which is an entertainment center (complete with sofas and a big plasma TV) where he shows clients 3-D computer-generated images of their future projects.
The showroom also features more than 600 feet of siding and shingles, and a full 12-foot-by-20-foot sunroom.
As innovative as it has become, the company still operates on the values on which it was founded. “No job is too small,” the remodeler says. “We'll replace a single window if it might lead to a larger future job.”
Tarasovitch credits much of his success to the customer service skills he developed at Sears.
“You don't have to be a genius,” he says. “You just have to be willing to take care of people.”
- Chris Keimig
