In the past few years, management at Mark Troyer Builders set out to transform this mid-sized full-service company into one of the premier remodeling firms in the Columbus area. The company, which gets most leads from repeat customers, referrals, or the local Chamber of Commerce, put together a postcard marketing campaign that calls attention to the fact that it's working with a nationally recognized interior designer.

At the same time, management mapped out a series of measures to boost both efficiency and morale, such as weekly "toolbelt" meetings for field staff. "One of my goals was to lower the cost of goods sold," says John Scroggins (left), vice president/strategic development, "and one way to do that is to help the guys in the field become more efficient."