This tennis pro husband and CPA wife had always wanted to start a business together. The Grecos had worked on their own house and felt they had a strong potential client base from their past work, so they decided to pursue remodeling. They hired a business coach and sales consultant to take them past the basics and help them set goals and fine-tune the business.

Their marketing efforts have gotten a boost from Market Sharp. The software program allows staff to enter and track information from leads and set up appointments. It helps them prepare lists for their direct mail pieces and postcards. The company also uses jobsite signs and a mailbox on site that holds fliers. The Grecos advertise in the local paper and offer an incentive program for referrals from past customers.