In this edition of Big50 Bites, our series that covers the many important topics that impact your Remodeling business, we hear from Jef Forward, creative director of Forward Design Build in Ann Arbor, Mich. Listen as he makes the case for utilizing 3D design to its fullest potential, and how doing so has transformed his firm.

With the advent of 3D technology, in terms of CAD software, the ability to fly a client through the space or around the outside of the house, we find it has become absolutely fundamental to our process. Our conversion rates have been through the roof with it.

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