Service and structure help to nurture relationships with long-term clients who keep coming back to Mitchell Construction for their remodeling work year after year.
Homeowner seminars offer a way to position yourself as an expert and to boost leads as well.
For Massachusetts remodeler Tom Mitchell, keeping his company healthy in a slow economy has meant expanding into both new markets and existing markets he had not previously tapped.
After building his vacation home, Tom Mitchell, owner of Mitchell Construction, in Medfield, Mass., wanted to take a month off and still be able to return to a thriving business.
According to experts, how much to spend on advertising can range from 2% to 16% of gross revenue depending on where you put your dollars ó print, yard signs, Internet, TV. Knowing where to advertise means knowing which market to target, what differentiates your company from another, and what type of work you do best. Figuring all that out, of course, costs money.
