Sal Alfano is the former editorial director for the Remodeling Group at Hanley Wood.
It's tempting to offer a discount in order to close a sale. But you may just have given away the bank, and will have to win much more work to make up for the loss.
How much revenue do you need to cover expenses? Hint: It's not the same as the overhead dollar amount.
How about throwing in a free half-bath with that new kitchen? According to new research, consumers see items given away for free as being more valuable than those offered at a deep discount, particularly when paired with something seen as a luxury.
The National Association of the Remodeling Industry stresses the importance of preserving the health and safety of employees, trades, and clients in an update to its code of ethics.
Recessed lights have received plenty of attention as a potential source of energy savings through the use of CFLs and, more recently, LED lamps. But even when equipped with the most efficient bulbs, can lights are a major source of undetected air leakage in most homes.
