Richard Kaller

Richard Kaller's Posts

• On Second Thought

  by Richard Kaller

  Leads today are costly, and those costs continue to rise. That's why you should think before you disqualify leads on the phone.

• Blind Spots

  by Richard Kaller

  Scotoma is an opthalmological condition that roughly translates to blind spots. Want a medical definition? "Portions of the retinal field that are non-functional."

• Be a Servant

  by Richard Kaller

  What if I told you that you could improve production 30% without additional subs or employees? Ridiculous, right?

• Show Your Stuff

  by Richard Kaller

  Some salespeople say that every home improvement transaction comes down to price. Do you believe that? Or is it simply a self-fulfilling prophecy of sales personnel who don't understand why the consumer buys?

• Downtime?

  by Richard Kaller

  With the high cost of leads and sales, I believe that the next frontier for reducing costs and increasing profits is the "future" buyer. There are three types: high sense of urgency to buy, low sense of urgency to buy, and no sense of urgency to buy.