As companies evolve, their marketing should as well. Ray Wiese has presided over a remodeling company that began on a lark in 1992 and grew to $3.5 million in revenue in 2005, with an average job size of $300,000.
Unraveling embezzlement can be as complicated as an episode of Law & Order. Remodeler Joe Christ says the trade background of most remodelers leaves them at a disadvantage.
Two Big50 remodelers share the business books that have most helped their companies.