Linda Case

Linda Case is founder of Remodelers Advantage, a company providing business solutions through a network of experts and peers. She is the author of "Mastering the Business of Remodeling" and "The Remodeler’s Guide to Making and Managing Money, A Step-by-Step Guide to Creating an Action Plan for Profit in Your Business," among other titles. She originally appeared in REMODELING magazine in 1986 with her column “Image,” which quickly expanded beyond marketing and public relations topics to cover every aspect of a remodeling company’s business practices. She retired in 2011.

Linda Case's Posts

A Remodeling Classic
How to Make Money in Remodeling

by Linda Case

A budget and job costing are the keys to keeping your company on track.
Dramatic Arts: Role-Play to Empower Your Sales Performance

by Linda Case

It takes some getting used to, but there are valuable lessons to be learned from role-playing.
Head Count: Planning for Staff Cuts

by Jim Cory

A plan tied to key metrics can help you handle staff cuts. Having the plan in place in advance can help you make rational decisions when the pressure is on.
Gen Y: Theyíre Here

by Linda Case

LINDA CASE: Todayís 20- and 30-somethings have their own ideas about work
Close to Immortal: Passing on a Family-Owned Remodeling Company

by Linda Case

LINDA CASE: Tips for making a change in generational ownership a success.