Linda Case is founder of Remodelers Advantage, a company providing business solutions through a network of experts and peers. She is the author of "Mastering the Business of Remodeling" and "The Remodeler’s Guide to Making and Managing Money, A Step-by-Step Guide to Creating an Action Plan for Profit in Your Business," among other titles. She originally appeared in REMODELING magazine in 1986 with her column “Image,” which quickly expanded beyond marketing and public relations topics to cover every aspect of a remodeling company’s business practices. She retired in 2011.
Columnist Linda Case becomes a design/build client and dissects the relationship that unfolds.
Linda Case distills the five key traits that every remodeling company must embrace for success.
Coming out of the recession, small and nimble look to be the traits most important to remodeling companies in 2010.
Consultant Linda Case lays out planning tips for remodelers facing an uncertain 2010.