Humans are alone in the animal kingdom in their unwillingness to grasp the concept of sunk costs. We would rather throw good money after bad to the point of ruin rather than acknowledge an error. How do you figure out if a situation is untenable, and how do you know when to walk away?
Potential clients who think they're being careful stewards of their resources can, in my experience, be enlightened, and even converted into good clients. Here are a few ideas to make that happen.
I call the programming remodeling porn because, like other pornography, it bears no resemblance whatsoever to real life. The projects appear to be completely finished in 22 minutes (between commercials), the “crews” work for free using ridiculously low materials budgets, and the homeowners typically react with ecstasy.
Jonathan Ward describes himself as a “boutique contractor.” “I do small-scale remodeling, and everything from repairs to custom architectural detailing.” As such, he didn't have much use for a lot of the CAD software he saw on the market.