Media leads are the most expensive part of an ongoing home improvement marketing campaign. Here's what to look for in testing to see which medium will work best for your company.
Newspapers can become an affordable lead source with pay-per-inquiry advertising.
Sharing mailing costs with local non-competing service providers can give you a steady, high performing lead at below-average cost.
The tablet computer: indispensable for sales and marketing
As the millennium has brought forth many useful wonders, many contractors have resisted every new advance as "too complicated for our guys" or "too expensive for our company." But those who embraced the new technologies usually found that the hardware paid for itself in weeks and that they quickly got buy-in from their Luddite veteran salesmen as the tech-savvy rookies posted big numbers.