John Caulfield

John Caulfield's Posts

  • Using steep discounts to win contracts has lost credibility with customers who turn to the Internet for information about the price and value of products and services.

  • With revenue down, companies are out to reduce costs. But where and how isn't always obvious.

  • Calculating the eventual return on investment in a new salesperson is no longer simple arithmetic.

  • On an unseasonably warm October morning, the Delaware River flows less majestically than it normally does through Bucks County, Pa. It hasn't rained in the county for a month, and the river level is low.

  • The National Association of Home Builders and the U.S. Green Building Council have locked horns over which of their respective green building standards should dominate residential construction. This confrontation, regardless of its outcome, presents another opportunity for pro dealers to stake their claim in a burgeoning trend toward eco-friendlier home building that, if more states have their way, will be mandated.

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