Each passing generation seems to further embody the idea of wanting it now. Whatever the problem, we expect there to be an app for that; a way to fix it and fix it quick. So where does that leave the remodeler with a six-to-eight-week lead time? Probably with a whole lotta 'splainin� to do.
If you think you need to shift all your marketing efforts to the Web, marketing expert Jim Rafferty gives you reason to reconsider.
As the age-old debate about whether or not to go on one-legger appointments continues, it may be worth taking another look at your company's policy. The reason: social media has changed the game.
What happens when†"one of the oldest and most well-respected remodeling companies" in Baltimore, as it's described on the company's website,†suddenly closes its doors.
Jim Rafferty on why a consistent, ongoing branding strategy is essential: It positions your company in the minds of consumers, helping your other marketing efforts.
