Jim Rafferty is the principal of JMRketing, which provides outsourced marketing
leadership to companies in the home improvement industry and beyond. Best practices, marketing
Each passing generation seems to further embody the idea of wanting it now. Whatever the problem, we expect there to be an app for that; a way to fix it and fix it quick. So where does that leave the remodeler with a six-to-eight-week lead time? Probably with a whole lotta 'splainin� to do.
If you think you need to shift all your marketing efforts to the Web, marketing expert Jim Rafferty gives you reason to reconsider.
As the age-old debate about whether or not to go on one-legger appointments continues, it may be worth taking another look at your company's policy. The reason: social media has changed the game.