Jim Cory

Formerly the editor of REPLACEMENT CONTRACTOR, Jim Cory is a contributing editor to REMODELING who lives in Philadelphia.

Jim Cory's Posts

  • Replacement Contractor

    At Russell Roofing in Pennsylvania, the salespeople/estimators do something unusual: They include an attic inspection with every sales call. Most roofers feel that checking out the roof surface provides what they need to prepare an estimate. But replacement contractors who add an attic inspection to the list cite many other benefits—including a competitive advantage.

  • If you don't currently do attic inspections as part of your process for selling roofing, read on. An attic inspection will not only yield important information about the state of the roof, it will also set your company apart from the competition.

  • More money, new lenders, and relaxed credit standards revitalize the once-flagging market for home improvement financing.

  • Managing backlog should be cut and dry—then there’s the weather

  • Replacement Contractor

    Considering that website leads are more likely to convert to appointments and sales than any other lead type—aside from repeat/referral—when prospects reach your website, be prepared to accommodate every level of interest and to move quickly.

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