Companies big and small have struggled to define the difference between sales and marketing. REMODELING columnist Jeff Kida says you need to create a marriage of sorts where each half is equal, complements the other, and is invested in the other�s success.
Branding schemes disguise poor quality products. Wouldn't product origin disclosure be better for consumers -- and for professional remodelers?
Kitchen designer Jeff Kida talks about the kitchen zone concept.
Kitchen designer Jeff Kida suggests ways to keep clients on track with their project choices to help avoid cost overruns.
Product and material improvements enhance projects -- and, more importantly, your clients' lives. The more you know about new products, the easier it will be to sell your services.
