Companies big and small have struggled to define the difference between sales and marketing. REMODELING columnist Jeff Kida says you need to create a marriage of sorts where each half is equal, complements the other, and is invested in the other�s success.
Branding schemes disguise poor quality products. Wouldn't product origin disclosure be better for consumers -- and for professional remodelers?
Kitchen designer Jeff Kida suggests ways to keep clients on track with their project choices to help avoid cost overruns.
Product and material improvements enhance projects -- and, more importantly, your clients' lives. The more you know about new products, the easier it will be to sell your services.