Jeff Bradford is the president and CEO of The Bradford Group, a full-service PR firm based in Nashville, Tenn., that integrates public relations, social media and content marketing to create cohesive marketing solutions. The company's clientele encompasses a variety of industries including technology, finance, health care, real estate, construction and business services.
An effective public relations plan helps your business forge positive, trusting relationships with current and potential customers, Jeff Bradford writes for BUILDER magazine.