Jason Polka is the CEO of Modernize, an Austin, Texas-based company that uses business intelligence software to connect homeowners with contractors.
Many owners and general managers are suspicious of the cost, and value of marketing investments.
With more consumers using the Internet to find service providers, it is important to manage your online reputation, says BUILDER blogger Jason Polka.
Ego marketing can make you feel good at the expense of effective communication. It’s a self-inflicted, costly burden
Implementing training and development programs for young workers, using enhanced recruiting programs, may be one more way of combating the labor shortage.
Many full-service and design/build remodelers are inclined to try lead providers ó once.