Andrew Shore did all the selling for his company, Sea Pointe Construction, for the first decade or so that it was open for business. That changed, the Irvine, Calif., remodeler says, when “I realized that the size of the company was dependent on me doing sales forever ó and that there's a finite amount of sales that any one person can do.”
Energy-efficient remodeling is definitely where the market is headed.
Some of the Big50 discuss how rising costs are affecting their customers and their business.
The “Consumer Sentiment Tracking Study,” published quarterly by the Home Improvement Research Institute (HIRI), surveys homeowners on a variety of remodeling-related topics.
When the housing industry began its slowdown, David Leff says that his remodeling business started attracting an “unexpected” client: “Homeowners who had planned to sell their [current] homes and purchase a home in which to live out the rest of their lives.” But, says the owner of Leff Construction, in Sebastopol, Calif., when the market tanked, “they were unable to sell and instead decided to stay and remodel.”
