Think your company's name is unique? It may or may not be. But right now, if you keyed "Best Roofing" into Google, 70,400 items would turn up.
When well-known industry sales trainer Phil Rea makes his first sales call of the day, he still gets "a little jittery" even after 36 years and some 15,000 in-home presentations. To minimize jitters, he prepares by listening to training CDs in the car. "On the way to the appointment, you need to be working," Rea says. "It's part of the job."
Local colleges could be an excellent source of sales and marketing recruits.
Hiring a son, brother, or spouse has both its advantages and disadvantages.
Window retailers who make their own products cite advantages and disadvantages.
