Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans.
During lean times, you need to work harder to get work. That means ó if you want to grow your business ó you'll need to spend more on marketing.
In slow economic times, an updated website could be bringing in more business than any other lead source.
Marketing expert David Alpert answers the question: Is search engine optimization of your website worthwhile?
Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do.
