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Women often control the home improvement purchasing decision. Salespeople ignore that fact at their peril.
Colette Carlson on selling to married couples -- usually it's the wife who is the heavy lifter in that sales process.
COLETTE CARLSON describes the advantages and challenges faced by women who sell remodeling.
COLETTE CARLSON on how selling to women is different from selling to men. Understand this and you'll have fewer lost sales.
You wonít get far trying to sell to women and men the same way. Hereís why.