Lessons Learned: Marketing is Everyone's Job

At the 2015 Remodeling Leadership Summit and Big50 Awards ceremony, we spoke with industry veterans, Big50 alumni and 2015 Big50 winners about the challenges and opportunities facing remodelers today. In this segment, Robert Criner of Criner Remodeling stresses the importance of getting everyone in your company to care about marketing the business and where you should consider concentrating your efforts.

This video series is sponsored by Sterling.