Learning the Language of Home Performance with Sam Rashkin

Sam Rashkin, chief architect at the Department of Energy, Office of Energy Efficiency and Renewable Energy, unravels the semantics and psychology behind home performance terminology, exploring how just a simple word change can express a whole new way of thinking -- and selling.

To view the Department of Energy's Building Science Translator, visit:  http://energy.gov/eere/buildings/downloads/building-america-building-science-translator