Sales Prospecting

With Windows, Stand Out or Pack Up

In the world of windows, companies and sales reps fall into a void of being vanilla with their products and sales pitches, says REPLACEMENT CONTRACTOR contributor Mike Damora. The key to better sales is to be different. Here's why. Read more

Here's the Kind of Dripping That You Want to Have

REMODELING consultant Paul Winans suggests you draw inspiration from a dribbling faucet next time you're having trouble with a hard-to-reach prospect. Read more

Power Players: Women Are Waiting for Your Sales Call

Slow response times will cost you the lead with any customer, but speedy service and keeping your promises is particularly important with customers who are women. Read more

So You Have a Lead. Now What?

Leads are the lifeblood of any business. So why do so many remodelers give up after one failed follow-up? Read more

Ask for Referrals: Part 4 Ask for Referrals: Part 4

Part 4 of our series on 5 Surefire Ways to Attract More Referrals. Read more

No Work; Now What? Winans Shows the Way

Here's a memo that's must reading for all remodelers down on their luck Read more

2013 Fred Case Award Winner: Nick Richmond

Started with just a small wad of cash and a lot of big ideas, it's no surprise that Matrix Basement Systems was launched by this year's Fred Case Entrepreneur of the Year Award winner, Nick Richmond. Read more

Attract Younger Customers by Adapting Sales Methods

Each passing generation seems to further embody the idea of wanting it now. Whatever the problem, we expect there to be an app for that; a way to fix it and fix it quick. So where does that leave the remodeler with a six-to-eight-week lead time? Probably with a whole lotta 'splainin´┐Ż to do. Read more

Leads for the Asking: Building Referral Business

From e-newsletters to satisfaction surveys, there are a variety of ways to boost the referral portion of your lead flow. Here, marketing experts supply some basic steps to streamline the process. Read more

What's the Ultimate Goal for Home Improvement Websites?

The sudden increase in cost-estimating services online is part of a bigger effort by home improvement sites to become a key third party in the remodeler-customer relationship. Read more

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