Sales

3 Strategies for Raising Your Prices

Having the lowest prices is not the best way to build a loyal customer base. Instead, focus on selling quality and give people pricing options and alternatives. Read more

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Doing the Math on Qualified Leads

Do you know if you and your company are pursuing the right leads? Do you know how to identify a "quality lead"? This video from REMODELING's sister publication, THE JOURNAL OF LIGHT CONSTRUCTION, features instructions on how to do just that. Read more

Will You Price Yourself Out of the Market?Will You Price Yourself Out of the Market?

Many contractors struggle with when and how much to raise prices Read more

What is Your Goal With Each Person You Meet?

Nothing will refine your motivation more than to really think about your goal with each person you meet. Is it to sell or is it to gain their respect? In this video, sales consultant Mark Hunter shares how gaining a person's respect will make it easier to sell. Read more

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Homeowners Seeking ‘Last Roof’ Drive Metal SalesHomeowners Seeking ‘Last Roof’ Drive Metal Sales

After a lull brought on by the recession, the growth of metal roofing seems set to... Read more

Is Social Media Killing Your Sales Success?

You shouldn't ignore social media, but you also shouldn't let it be your default way of connecting with customers. Instead, focus on spending your selling time truly connecting with customers face-to-face rather than on Facebook. Save social media for those non-selling hours when you have free time. Read more

When a Good Angie’s List Promotion Goes Bad—Fast

Sure, promotions on the review site attract customers, but what happens when something goes wrong? Read more

Two Kinds of People You Should Never Negotiate With

The negotiation process can bring out a person's true identity—and motives. With that in mind, it's important your realize what exactly your counterparty's motives are and know that there are certain types of people you won't get anywhere with. Here's what to look for. Read more

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Marketing Strategies for the 5 Stages of the Buying Cycle

Do you want to influence a prospective client's buying habits? Then focus on marketing to them during various parts of the purchasing cycle. Read more

Zero In on Gen Y

Young homebuyers—and homeowners looking to remodel—are a tough sell. Generation Y buyers are design-savvy and seem to want it all, but in reality are often short on financing. Here are a few design tips and suggestions that can go a long way in pleasing Gen Y clients without breaking the bank. Read more

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