Return on Investment

Is It Time to Invest Back in Remodeling?
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Is It Time to Invest Back in Remodeling?

You're already poised to benefit from more business, but could your stock... More

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10 Questions to Ask When Measuring Your Social Media ROI

How do you measure social media return on investment? Use these expert questions to help you gauge the success of your social media marketing efforts. More

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Drop the Discounts: Freebies Drive Up Value of Services

How about throwing in a free half-bath with that new kitchen? According to new research, consumers see items given away for free as being more valuable than those offered at a deep discount, particularly when paired with something seen as a luxury. More

Here's a Simple Way To Track Lead Sources
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Here's a Simple Way To Track Lead Sources

A combination of pen-and-paper and simple spreadsheet commands provides an... More

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RMLC Panelists Share Social Media Success Stories

Paul Hamtil, David Merrick, and Chris Wright share their candid insight into how to make social media work for relationship building, lead generation, and brand awareness. More

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Here's a Kitchen Built for Two Cooks, With a Clever Island Besides Here's a Kitchen Built for Two Cooks, With a Clever Island Besides

Making the most of the existing footprint and incorporating the pantries creates space for two cooks. More

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Efficient and Effective: New LED Lighting Options Efficient and Effective: New LED Lighting Options

According to the NKBA, LEDs are surpassing CFLs in use by professional designers. Here's why. More

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Emotional Rescue: The Emotional ROI of Remodeling Emotional Rescue: The Emotional ROI of Remodeling

The Cost vs. Value Report is all about return on investment for a selection of remodeling projects. But what about the client's emotional ROI? That's what will win you repeat and referral work. More

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Remodeling Cost vs. Value Report 2011-12 Remodeling Cost vs. Value Report 2011-12

A sluggish housing market continues to affect remodeling return on investment, but the rate of decline is slowing, and some markets are showing signs of a recovery. More

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If I Had a Camera: How to Hire an Architectural Photographer If I Had a Camera: How to Hire an Architectural Photographer

A high-resolution point-and-shoot camera doesn't make you a photographer any more than your client's socket set makes them a remodeler. Hire a pro to capture your hard work in high-end photography. More

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