Prequalifying Leads

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Don't Just Rely on Referrals for Leads: Market 365 Days of the Year

Relying too heavily on referrals won't help your business during an economic downturn, says Michael Stone in his latest column. More

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Too Many Leads? Use Filters to Get Fewer, Better Prospects

Ask questions and employ online forms to edit the list More

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Trick Question: Which Matters More, Sales or Marketing?

Companies big and small have struggled to define the difference between sales and marketing. REMODELING columnist Jeff Kida says you need to create a marriage of sorts where each half is equal, complements the other, and is invested in the other�s success. More

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What to Put on a Lead Sheet: Two Experts' Advice

Too many remodelers commit to projects with too little information at hand to know whether the job should ever have been bid,�Paul Winans�and�David Lupberger�say. Their solution: Develop a lead sheet and use it as part of a process to determine whether the client's project should qualify on your list of potential jobs. More

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In-Bound Marketing Software Helps Nurture Potential Clients

HubSpot tracks website visitors so remodelers can connect with them until they are ready to buy. More

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Leads for the Asking: Building Referral Business

From e-newsletters to satisfaction surveys, there are a variety of ways to boost the referral portion of your lead flow. Here, marketing experts supply some basic steps to streamline the process. More

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The Leads Are Out There, Just Shift Your Sales Perspective to Get Them

Find the similarities, but appreciate the differences when selling to different cultures. The leads that others donít pursue can be yours. More

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Listen With a Discerning Ear

Know when to speak and when to listen when pre-qualifying leads, writes Kathy Shertzer. More

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Avoid These Three Selling Mistakes To Increase Lead Conversion

A structured sales process will help you avoid these common mistakes. More

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The Key To Converting Web Leads? Rapid Response The Key To Converting Web Leads? Rapid Response

Companies that contact online inquiries within the hour have a far greater chance of converting those leads to actual appointments. More

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