Customer Segments

Millennials and Boomers: A Merger of Equals?
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Millennials and Boomers: A Merger of Equals?

New data shows the critical role parents play in homeownership and home buying... More

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New Survey Finds Some Renters May Be Great Candidates for Remodeling, Custom Homes

Poll of Houzz registrants finds renters are as eager as homeowners to remodel, and more eager to build More

Porch.com to Sell Pros New Promo Services in Target Markets
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Porch.com to Sell Pros New Promo Services in Target Markets

The home website has launched 'Porch Premium,' in which contractors can buy... More

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I Can(ít) Relate: An Interview With Colette Carlson I Can(ít) Relate: An Interview With Colette Carlson

You wonít get far trying to sell to women and men the same way. Hereís why. More

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Second-Home Sales

2008 Investment and Vacation Home Buyers Survey by the National Association of Realtors More

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Clients Asking to DIY Parts of Their Remodeling Projects

Remodeling Services Unlimited is allowing some clients to work on segments of a remodeling project themselves. More

Researching Women's Purchasing Habits
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Researching Women's Purchasing Habits

Earlier this year, Kleber and Associates Marketing and Communications, in... More

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Men and women have different taste

More specifically, says Stephenson, women are generally more thorough, while men are more likely to be happy with the first thing they find that they like. More

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