FEATURES

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    Firm focuses on exclusivity and high quality

    Rick Hjelm of Phase II General Contractors likes to keep a tight focus on his projects — both in geography and in targeting clients. Unlike most remodelers, he does not advertise or have a Web site because he believes that homeowners who work at finding Phase II through a friend or neighbor are...

     
  • Consultative approach to sales

    “Would you like a cup of coffee?” The way you answer that question might land you a new client — or lose you one.

     
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    Ranch remodel reclaims open space

    It wasn't the size of the 1950s ranch house that proved to be the problem for the new owners. The couple bought the property in the older Milwaukee suburb of Elm Grove, Wis., for its prime location and large lot, wanting the space for their two young children. But the home's dated, dark, cramped...

     
  • Remodel business adds maintenance contracts

    When an employee from Home Check Plus was recently asked to crawl into an attic and eradicate some bats from a customer's home, it didn't seem like an odd request. That's because the St. Cloud, Minn., company is more than just your average remodeling company. President Dale Gruber has tapped into...

     
  • Pros and cons of in-house trade workers

    From the beginning to the end of any remodel, variables abound and chance may play a part beyond anyone's expectations. When a company succeeds, it does so, in a sense, by reducing that variability, by exerting as much control as possible over the job's every detail.

     
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    Dramatic renovation transforms European cottage

    Perched on a high hill in Greenwich, Conn., this beautiful property finally has a house worthy of its location.The original house was large but lacked presence. Though the architect's first thought at seeing the 1958 house was that it should be torn down, the owner liked the U-shaped floor plan...

     

FINAL TOUCH

  • New England resort cottage

    One of several unique interiors created for traditional New England-style cottages at an executive resort in Vermont, this one features an Arabian sheik's tent theme. “The idea was to create a bit of a fantasy. The interiors are supposed to surprise you,” says architect Scott Cornelius, who...

     

INSIGHT

  • Designing your landscape

    What do we mean by the landscape of home? It's not only the gardens, but also the views and vistas, and the walkways and thresholds that let you feel at home on your land. Of course, your house is part of this landscape, too. How do you decide when to use these elements? You begin by realizing that...

     
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    Fast track design and construction process

    We recently tackled the largest project in our firm's history, the renovation of an 11,000-square-foot house. The challenge: to condense a project with a 6-month design process and a 14-month construction process into 9 months.

     
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    Architect design experience

    An architect's job is a cross between a counselor and a tailor. To put us in the right frame of mind — to design for clients instead of ourselves — we need to get inside our clients' heads. We have to understand not only who they are, but how they live in their home and why things work or don't...

     
  • Test your company's limits on fast track

    Every week, the ABC TV show 'Extreme Home Makeover' entertains viewers with a remodel for a needy family completed in seven days. I'm sure many of your clients question why their projects can't be done in that short span.

     

INTERVIEW

Ten Minutes With...

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    Roger Ewing interview on California real estate

    Ewing has worked in real estate for more than 30 years, first in sales, and for the last 22 years as a manager and owner. The firm has 150 sales associates and three offices in Southern California, and became a Sotheby's franchise three years ago.

     

PEOPLE

  • Sarah Susanka Philosophy on How to Live

    In her In her Not So Big House book series and Home by Design, architect Sarah Susanka led the movement to creating better-quality — not larger — houses.

     
  • Research evaluates technology assisting aging homeowners

    The Georgia Institute of Technology has a research facility to evaluate people's experiences using technology to enhance quality of life and maintain independence as they age. The Aware Home Research Initiative (AHRI), based at Georgia Tech's campus in Atlanta, is an interdisciplinary group that...

     
  • Contractors publicize with radio

    Every Saturday morning around 7 a.m. remodelers Pat, Sandra, and Ben Thompson get in their cars and head not to a jobsite or their office, but to News-radio WOOD 1300, where the trio has hosted “The Home Improvement Show with the Thompsons” for the last four years.

     
  • Retain staff with certificate program

    In the competitive construction arena, keeping good employees can be difficult. If you're looking for new ideas and strategies to help you retain staff, consider the Employee Retention Specialist Certificate Program (ERSCP). The program is offered by The Herman Group, a Greensboro, N.C.-based...

     
  • Remodeler hiring practicies

    What should you know about a person before you hire them? For many remodelers, the answer includes much more than just details about their skills and experience.

     
  • Marketing plan for a combination cabinet shop and interior design firm

    The media kit for Borrelli Design and Cabinetry is itself an example of high design. The cover is cut along a gently curving line, and the kit opens to reveal business cards and press releases, as well as a disc loaded with images. The piece is just one element of a comprehensive rebranding effort...

     

PROCESS

  • Business metrics expose potential problems

    Just as you rely on your car's gas gauge to alert you to the need to refuel before your tank is empty, the value of business metrics is their ability to expose potential problems before they become crises.

     
  • Meadowview Construction improves web site

    A few years ago, employees at Meadowview Construction, in Georgetown, Mass., told owner David West that it would be helpful to have standard forms available to take home.

     
  • Historic consultant helps remodelers

    Built in 1922, the Orlando, Fla., home was located a few blocks from the city's historic section. The homeowners wanted to add modern conveniences and decor, yet retain the home's original look and feel. They tapped Victor Farina, president of Farina and Sons, in Orlando, to find a way to mesh...

     
  • Hard deadlines complicate challenging projects

    Years in the planning, the nearly 6,000-square-foot, copper-clad, one-of-a-kind modern home had months to go before completion when architect and general contractor Travis Price learned that the clients planned to host their daughter's wedding reception there.

     

PRODUCTS

  • Product trends in audio, video gear

    From walls to ceilings, interior to exterior, a number of new home theater and electronics products are available to fully outfit any home.

     

New + Notable

PROFITS

  • SOV as contractual and management tool

    Are you looking for a better billing method? Billing against a schedule of values (SOV) is standard procedure for large, commercial contractors, but is often misunderstood and infrequently used by residential remodelers. Many small businesses fail, often from a lack of cash flow. Implementing an...

     
  • Remodeling designs as intellectual property

    Architect Alan Freysinger was far from pleased when a design review board in Whitefish Bay, Wis., raved about his plans for an extensive home remodel in the wealthy Milwaukee suburb. That's because the homeowner — Freysinger's ex-client — was passing off Freysinger's work as his own.