When speaking about visual weight, we need to talk about color, but not in the conventional way. Color preferences vary enormously from person to person and are beyond the scope of our experience of space, and it's this characteristic that we'll discuss here.
One of the most requested items in today's kitchens is an island. However, island dreams can become nightmares if the island's placement or size is inappropriate for the space. In an effort to satisfy their client's requests, many designers and remodelers ignore the fundamental clearances and...
Have you heard of the phrase “business to consumer” to describe our business type? That phrase does not fully capture what we do. We do not hand our clients a product, receive payment, and then walk out the door. In every step of our process, from design through construction, we are working in our...
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High-end customers have the luxury of spending their money exactly as they like. Their wealth affords them the freedom to create a lifestyle to suit their needs. However, this freedom can result in wastefulness that many regard as excessive.
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When a friend selling spots on a local television advertising program approached them about purchasing a video ad, Dan and Debbie Mackey of Daniel Mackey Construction, in San Jose, Calif., signed up.
When Steve Gray Renovations opened its doors in Indianapolis, one of the company's main goals was to create a lasting relationship with past and current customers.
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A claw-foot bathtub sits on an expanse of green lawn. In the tub, up to her neck in bubbles, reclines an attractive blond woman. It's a striking image, but will it sell a remodeling project? Craig Postlewait, president of Philadelphia's Building Solutions Construction Group says it will.
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Before Neale and Susan Hergenrather opened the doors to H2, their Springfield, Va., company, in January, the married co-owners knew that they wanted to offer customers at least one high-end cabinet line. Specializing in kitchens and bathrooms, the Hergenrathers perused trade magazines looking for...