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Qualifying questions tell you what prospects look for in a relationship; trial closes tell you if you're building one.Poor or improper communication results in an unfavorable value judgment and a drop in perceived value, leaving the prospect two choices: To go elsewhere or to do nothing.The only...
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Over three years, Nasse Chachoff of A.C. General Contractors, Cincinnati, has won nearly $180,000 worth of work from referrals received from a local networking group that has chapters nationwide.Among those in Chachoff's 17-member Business Network International (www.bni.com) chapter are a CPA...
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Our clients in Los Angeles, Chicago, and New York City received almost twice as many results from targeting a specific need vs. a general approach. Custom, as opposed to canned, newsletters are on point for this marketing tactic.
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Two design/build remodelers used to contracting $400,000 to $500,000 projects discovered that to win smaller jobs, they needed to downsize their approach, whether in a presentation binder or in direct mail.
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David Merrill, president of Merrill Contracting, Arlington, Va., has worked with architects for years -- and sometimes he would even get the jobs they asked him to consult on. Merrill decided to make a major change in the way he deals with the architects.
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At its "Spring Training" each year, Sun Design Remodeling Specialists, Burke, Va., brings its 25 employees to JLC Live in Baltimore and, offsite, contracts a speaker or speakers to give insight into how great companies operate.
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Several years ago, Kerry Butler, president of Butler Construction, Kelso, Wash., decided it was time to "make the company young again." In the spirit of the new attitude, and following some new hires, Butler decided he wanted as many of his eight carpenters as possible to become CGRs. At a weekly...
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Prior to becoming a remodeler, I learned selling and hands-on management from a smart carpet merchant in San Diego. In addition to letting the client know how much you appreciated the opportunity to deal with them, let them know you'll also appreciate their prompt payment because you need to meet...