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Like other business owners in the wake of September 11, Skeeter Coleman watched his business revenues drop off this year, from $2.6 million in 2001 to less than $2 million. Coleman hired a marketing consultant to help him create a strong brand identity by tweaking the company logo and rethinking...
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Rosemont Remodeling owner Ed Sutherland went to the gym to bulk up his business. "I couldn't have done any better as far as dollars spent and the people I want to talk to."
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A Web site can multiply your business presence, but more likely it's just the icing on the cake, the final stroke that solidifies your reputation. With that philosophy, design/build remodelers Sharon and Jeff Rainey, owners of Home Equity Builders in Great Falls, Va., launched a postcard campaign...
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For many salespeople, the best way to make a sale is to ease their way into it.The study's cost can become part of total project cost if the client proceeds, so you can argue no additional money is spent.
The Reijnen Company in Bainbridge Island, Wash., focuses on very large, very complex remodeling and custom home projects. Because these resources are outside his direct control, Reijnen wanted to be sure that all of their subs and vendors clearly understood exactly what was expected of them.
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When one of Marty Schirber's 1,287 former clients is thinking about buying a house, the Minneapolis contractor is often called in to give his opinion.In addition, when clients sell the house, they usually recommend that new owners contact Schirber and his company, Castle Building & Remodeling...
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Leadership, Joss points out, "is defined not by your title, but by taking an action."About three years ago, management, recognizing that many of those best practices originated among carpenters and laborers in the field, began soliciting their input and inviting them to planning meetings.