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Features

  • Supply-Side Economics

    Remodelers need to remember the added value that lumberyards and manufacturers can bring to a sale.

     

  • Move Me

    A sales narrative that creates urgency will help overcome consumer inertia.

     

  • Marketing Shift

    In a tough economy, remodelers are reviewing the value of every promotional dollar they spend. Consumers have changed, and so must remodelers' ways of reaching them.

     

  • Been There, Bought That

    Overcoming the real but surmountable hesitations of the post-recession consumer.

     

Viewpoint

First Word

  • See the Potential

    The market has changed. Leads are scarce, jobs are smaller. Remodelers who focus only on leads that are sure bets may find that all bets are off.

     

Market Watch

  • February 2010 Figure This

    Is OSHA cracking down on residential remodeling? Or does it just seem that way?

     

  • The Enforcer

    OSHA’s renewed emphasis on enforcement, with greater staffing, catches remodelers off-guard.

     

Local Forecast

  • Warm Start in Georgia

    For one Georgia remodeler, 2009 saw a significant drop in company revenue, but pent-up consumer demand for remodeling is providing a strong start to 2010.

     

Commentary

Linda Case

  • A Framework for Success

    Linda Case distills the five key traits that every remodeling company must embrace for success.

     

Mark Richardson

  • Are You Ready?

    Now is the time to make sure that your company is primed and ready to take advantage of new business opportunities.

     

Shawn McCadden

Your Business

  • Take HEED

    The Home Energy Efficient Design website not only helps users to design a sustainable home, it also offers a payback analysis tool.

     

  • Hardware Watch 2010

    New electronic gizmos for remodelers, including the LiveScribe pulse pen, TK and Pico projector.

     

  • Five Things Most Contractors Don’t Know About the New Lead Paint Laws

    Construction lawyer D.S. Berenson answers five lead-paint law questions that remodelers should know about.

     

  • The Daily Four

    Business success depends on your team knowing the answers to these four big-picture questions.

     

  • Strategic Alliances

    Web-based IndustryAlliance.org saves remodeler Mike Bruno and the other businesses that are part of the group valuable time and resources.

     

Other Articles

  • Startup Mode

    When historical data is unreliable, accurate forecasting is difficult. Start from scratch with monthly targets.

     

Your Clients

  • Homeownership Survey

    The housing mortgage crisis is having a deep impact on U.S. homeowners' view of homeownership.

     

  • The R-Myth

    Chicago-area remodeler analyzes his company's valuable client relationships, identifies outreach that keeps them strong.

     

  • Insurance Connection

    Remodelers who know how a public adjuster works can help their clients to recover after a disaster.

     

  • Nothing to Hide

    Greymark Construction's "drop-in" campaign seeks to demonstrate that every day is a good remodeling day when you work with Greymark.

     

Your Team

  • The Feedback Loop, Reinforced

    Remodelers find positive client feedback an especially strong motivational tool in a difficult economy.

     

  • Reflections on the Toolbelt

    Longtime consultant Tim Faller gets back to carpentry and learns a few things about himself and the owner's perspective.

     

  • Next-Gen Learning

    Keep an open mind. Millenials can teach you about more than just the latest technology.

     

  • A Winning Culture

    Create a winning workplace culture that benefits and empowers employees is good business.

     

  • Inertia Reversal

    To help its longtime production staff buy in to financial goals, Myers Constructs has embraced short-term target goals, staff empowerment, and limited open-book accounting.

     

Your Projects

  • Color Control

    Consultant Katherine Morris, of Inspired Settings, offers to help clients select paint colors for their remodeling projects.

     

  • Narrow the Options

    There are many factors--cost, color, finish, edge detail--in selecting granite. Helping clients choose granite for their remodeling project means starting the process well before they hit the slabs.

     

Sustainability

Green Speak

  • Metal Life

    For one Minnesota remodeler, client interest in durability and sustainability is driving sales of steel siding and metal roofing.

     

  • Community Outreach

    Hosting green-project open houses helps educate the public about sustainable materials and building practices.

     

Green Spec

Products

Stimulus

In Focus

First Look

  • Exaktime PocketClock/GPS

    BlackBerry-bound supervisors will appreciate the new PocketClock/GPS time clock and management tool for the smartphone.

     

  • Spark Modern Fires Direct Vent Slim 46-Inch Gas Fireplace

    The new Direct Vent Slip 46-inch gas fireplace is designed to hang on the wall, and features a 46-by-12-inch viewing area for substantial visual impact.

     

  • Knaack Weather Guard E-Line Model 143 Saddle Box

    The Weather Guard E-Line model 143 Saddle Box is protected against break-ins by a secure locking system and a tamper-resistant, piano-style hinge that runs the full length of the unit.

     

  • CalStar Products Fly Ash Brick

    Fly ash brick and fly ash pavers incorporate a post-industrial recycled waste material to deliver a durable product that is both aesthetically pleasing and energy efficient to produce.

     

LastWord

Good Form

  • Client Suitability

    This forms helps you to assess whether a prospect will be a good fit for your company.

     

Other Articles

 
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