How do remodelers actually sell “green” work when it costs more and the payback is in the future for the homeowner? —
As his business grew, Marty Hogan, owner of Martin E. Hogan Corp., in Pittsford, N.Y., began to realize that there were only so many things he could keep in his head at once. “Even a trip to the store with more than three items required a written list,” he says
You're out there doing your thing, working hard, running a remodeling business, and sometimes you forget — or maybe you just never envisioned — that you're an entrepreneur. Rather than reinvent the wheel as you encounter challenges, it's worthwhile to look to organizations and associations of...
When Jeff Talmadge, owner of Talmadge Construction, in Aptos, Calif., participated in a “Circle of Ownership” exercise in which he had to draw a diagram of his work life, the picture took the shape of an ice cream cone (see diagram, right). “I was focusing too hard on one area to the detriment of...
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Commentary: Green Your Own Planet First
Remodelers can't escape the pressure to build green. It's a no-brainer that using natural and renewable materials and being better stewards of natural resources will reduce our impact on the environment and prove more cost-effective in the long run.
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The Remodeling Leadership Conference -- REMODELING's annual summit of home improvement industry leaders that complements the induction of the new class of Big50 winners -- was held May 4-6 at the Ritz Carlton - Pentagon City, just outside Washington, D.C. This year's program was titled "The Color...
When it comes to defining what green building can mean for your business, Corinne Asturias, a consumer strategist for Minneapolis-based Iconoculture, told more than 250 remodelers at the Remodeling Leadership Conference that knowing how green your clients are will, in the long run, generate more...
Carl Seville, a former remodeler and current consultant on sustainability, says that remodelers are facing the same challenges with green remodeling as they did with design/build remodeling. "We transformed design/build from 'what is that?' to one of the stronger ways to deliver remodeling services...
Outside of a very small minority of remodeling companies, green building practices represent a new frontier for the industry. While the design process, installation procedures, and overall mindset necessary to truly build green are indeed unique, it's important not to forget the basics when it...
In his funny and provocative presentation, sales and leadership trainer Michael Hoffman underscored some fundamentals of successful selling that are just as applicable to green remodeling as to any other significant purchase. Phrased bluntly, "You don't know jack" about why individual homeowners...
Building scientist Terry Brennan is the crime scene investigator of the remodeling industry. He uses forensic analysis to solve vexing issues regarding mold, lead, heat loss, moisture, and general inefficiencies in existing buildings.
For the hundreds of attendees at the Remodeling Leadership Conference, a successful event is all about networking and asking questions - and when it comes to green, boy, are there a lot of questions! With the conference theme of The Color of Money: Green and the Future of Remodeling, a three-member...
Van Jones has a grand vision of a revitalized American economy built around the burgeoning green building movement ? and he envisions the remodeling industry at the forefront of the charge.
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To provide a proactive solution for the challenging construction market and a value-added service for remodelers and building industry professionals, Atrium Companies, Inc., manufacturer of Atrium Windows and Doors-branded products, announced today that it will launch "Training Tuesdays," a series...
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