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When a client abruptly postponed a major project earlier this year, Greg Antonioli did something most remodelers despise but marketing experts advise.
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When remodelers flourish, their subcontractors and suppliers also flourish. Neil Kelly Co., Portland, Ore., harnesses this truth and runs with it, creating a lucrative source of business by way of cooperative advertising: sharing the cost of advertising with subcontractors, suppliers, and other...
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Next time you need to hire a salesperson, think outside the remodeling box. “Look in other industries,” says Phil Rea, an industry sales consultant. “Our industry is still lagging in sales” compared to industries such as cars and real estate, which revere the sales function and emphasize training...
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Sometimes it takes more than a gentle nudge to get a referral from a client. Next time, consider an “actionable piece” — an eye-catching response mechanism that thanks clients for their business and makes it worth their while to jot down others who might need your remodeling services.