FEATURES

  • Revisions of Home

    Out of the millions of houses built in the United States from the early 1900s through the 1970s, the vast majority qualify as a classic builder-driven house type.

     
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    Brand Aid

    It's not just about brochures or logos — often the first thing people think of when they hear the word — but about how well promises are supported by actions. Defining your company's promise takes research to create a strategic framework that can help you understand what your business is all about...

     
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    Young remodelers challenge convention

     
  • Keeping schedules on track

    Here's a look at the scheduling strategies that three remodelers use to keep their projects on track.

     
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    On Message

    Who is Walt Stoeppelwerth? Remodeler and consultant Shawn McCadden calls him “the remodeling god” who wrote the “bible” on remodeling company management. Publisher Peter Miller says he is an industry cheerleader who made an industry “that had an inferiority complex feel good about itself.” No...

     

Before and After

VIEW POINT

FIRST WORD

  • Government fails Katrina disaster victims

    There's little to add to what's been written in recent weeks about why this tragedy occurred and how it can be prevented in the future. But I think it brings home the value of some aspects of our business that we either take for granted or we wish would go away.

     

News + Notes

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    Construction Industry at the Eye of Katrina's Aftermath

    Hurricane Katrina briefly hit south Florida before flitting across the Gulf of Mexico. The storm made landfall on August 29, battering Alabama and erasing coastal towns in Mississippi. But it wreaked the most havoc in Louisiana, where surging waters were too much for the levees that protected New...

     

COMMENTARY

GUEST COLUMNIST

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    The value of a mentor

    Having a mentor is one of the best learning methods. Recently, I had the opportunity to have a knowledgeable insider view my business and suggest changes that would lead to the longevity and prosperity of my company. Morey Construction is a 23-year-old design/build firm about to go into its second...

     

LINDA CASE

  • Be careful with costs

    A critical benchmark of good financial health is keeping your actual job costs within 2% of projected job costs. This requires the close cooperation of all departments and the willingness to follow these essential guidelines:

     

MARK RICHARDSON

  • Doing business with The Home Depot or Lowe's

    Who would have thought, 10 years ago, that the largest “Do-It-Yourself” supplier would become the largest supplier to the professional segment of the remodeling market. Many remodelers can't imagine doing business with an organization like The Home Depot or Lowe's.

     

YOUR BUSINESS

Sales and Marketing

  • Dealing with a diverse customer-base

    Statistically speaking, your next prospect is likely to be non-white, non-U.S. born, and/or more fluent in a language other than English. According to the National Association of Realtors, 60% of all home buyers and 40% of first-time home buyers are minorities. The Harvard Joint Center for Housing...

     
  • Building a client profile

    Remodelers like to trust their instincts when it comes to clients. “I'm a natural salesman,” many say. “I know how to work with people. I know how to handle them when they get mad.” But people skills are often more science than art — when the client is a couple with polar-opposite personalities...

     
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    Build your backlog with holiday greetings

    This holiday season, your prospects and clients are more likely to be thinking about gift buying and get-togethers than about remodeling projects. A friendly holiday greeting can pre-empt seasonal slumps by generating inside work and handyman jobs. It can also help build your backlog for the warmer...

     

BOTTOM LINE

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    Tracking Allowances

    The Artisans Group in Olympia, Wash., uses allowances for most of the products and materials used for its projects — one project could have as many as 25 or more allowances. To track these allowances, the company created a simple Excel spreadsheet that lists the allowance, the actual amount spent...

     
  • Tips for hiring a controller

    There's no mandatory size past which you must have a controller, but a good time to consider hiring one is when you hit about $1.5 million in sales, suggests Steve Ramaekers, of Mainstreet Restorations & Remodeling.

     
  • Considering a full-time controller

    Like most remodelers, Steve Ramaekers wears a lot of hats. The president of Mainstreet Restorations & Remodeling in Birmingham, Mich., not only runs the company and handles sales, he makes coffee and runs to the store when necessary.

     

BY DESIGN

  • Designing with passive solar principles in mind

    If the sun arcs to 35 degrees above the horizon at noon on December 21 and your living room windows face south, how much do you pay for heat that month? The question might sound hopelessly inscrutable, but not to Washington, D.C.-based designer and remodeler Alan Abrams, CPBD (certified...

     
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    3-D Impact

     
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    Lights make the fence

    As with many designs, the fence designed by architect Robert Cole, came about not in response to a problem but rather to the client's wants and needs and the limits imposed by county ordinances. In this case, the client — who Cole says has a modern sensibility —wanted to obscure the view behind his...

     
  • Brackets and beams add character

    Brackets are a great way of adding character and charm to an addition or even a porch. To put in brackets that look right, you need to remember their original structural purpose, even if yours are just decorative.

     

FIELD NOTES

  • Improving recruiting techniques

    Jeff Winn has a simple time- and money-saving strategy for recruiting and retaining field staff: he lets his bilingual lead carpenter, Steve Heredia, do the hiring. It's a logical fit, notes Winn, president of Big Sky Construction, San Jose, Calif. “Steve works in the field directly with these...

     
  • Finding a job after Katrina

    Hurricane Katrina displaced some 1 million people from their jobs in New Orleans, coastal Mississippi, and Alabama. The devastation was worst in areas populated by a workforce serving largely local economies — including remodeling — that, for the time being, no longer exist. As REMODELING goes to...

     
  • Being proactive about safety

    Teamwork is a big part of the culture at Mark IV Builders. It's everyone's responsibility to work together and participate in company operations, even when doing so extends beyond normal job descriptions.

     
  • Grading your subcontractors

    Eren Design & Construction values its loyal trade contractors and wants to value them even more. Last year, the Tucson, Ariz., company implemented a formal rating system for its plumbers, electricians, painters, granite contractors, and other subcontractors.

     

GOOD FORM

  • Setting standards for contractors

    Working with subcontractors is one of the great challenges in remodeling, and failing to set standards for trades is where many remodelers go wrong. “We decided to make clear what our expectations are,” says Janice Donald, CEO of Eren Design and Remodel, in Tucson, Ariz. “This way, [the trade...

     

Tech at Work

  • Best practices for computer networking

    The more you depend on technology, the more important it is that your systems stay up and running. Recently, in this column, I talked about safeguarding your data with a basic maintenance and backup routine, but what about protecting the equipment itself?

     
  • Reducing paper in your business

    The paperless office may never happen, but it's worth at least making the effort to cut back. Paper eats revenue; using it means taking a longer time to move information, and, in many cases, people cannot literally all be on the same page at the same time.

     

Ways + Means

  • Preparing your firm for the future

    When Jim D'Alessio, president of James P. D'Alessio, Inc., in Brentwood, N.H., lost his battle with esophageal cancer earlier this year, his employees were heartbroken. They felt sorrow for the loss of a wonderful person and a top business owner, and a profound sadness for his family.

     
  • Working with the client

    I have been given the opportunity to take on a high-profile remodel, but I am concerned about my ability to get along with this potential client. Is there anything extra I should do to ensure that the job goes smoothly?

     
  • Gauging customer satisfaction

    Everyone wants to know what the client is thinking before, during, and after the project. Often, post-project responses are slow in coming or, worse, customer satisfaction surveys are never even mailed out.

     
  • Be aware of telemarketing rules

    The Federal Trade Commission's national Do Not Call Registry went into effect October 2003 (and many states have their own registries). Anyone soliciting by phone should be aware of the rules.

     
  • Better health coverage at a lower cost

    Just 3 of the Fisher Group's 16 employees were on the company's Blue Cross/Blue Shield health insurance plan. “Nobody participated except the older people in the company because rates were so high,” says Eileen Cross, office manager at the Annandale, Va., design/build firm.

     

BIG50

CLOSE UP

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    Profile of Gary Stebnitz, Kustom Kitchen Designs

    When it comes to remodeling your home, a neighbor's good word has more influence than a roomful of Madison Avenue copywriters and K Street lobbyists combined. This is especially true in rural areas and vacation destinations, when out-of-town homeowners don't know where to turn for remodeling help...

     

FACE OFF

Live + Learn

  • The bottom line on hardwood floors

    Milos Jiricko, an engineer by training, has seen both sides of the building business, first as owner of a hardwood flooring subcontracting business and now as owner of Matrix Development, a design/build company in Silver Spring, Md.

     
  • Remodeler reading list

     

SECOND LOOK

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    Wayne Magee of Magree Construction

    Wayne Magee of Magee Construction in Cedar Falls, Iowa, has seen a slow and steady ise in business over the past eight years since being named Big50. The key to his success, Magee says, has been that he is “not afraid of change and [is] able to go with the flow.”

     

SOLUTIONS

  • Communicating your payment schedule

    Some potential customers need to hear about the payment schedule information at our initial meeting. However, we usually discuss the payment schedule after we have gone over the base bid and described what the next steps or processes with our firm will be.

     

KITCHEN AND BATH

SPEC BOOK

Management

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    Remodeling Survey

    In a recent Survey.com/eBay study of 1,000 women who have remodeled, almost half (45%) said that they found staying within budget to be the most difficult part of the home remodeling process — even harder than finding the right contractor (10%).

     
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    Customized One Week Bath

    When a salesperson from Tarzana, Calif.-based One Week Bath visits potential clients, they lay out the choices — 4 styles of cabinets, 10 finishes, several solid surfaces — as well as the parameters — no structural work, no moving of plumbing or electrical. Such a tight program helps in two ways:...

     
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    Kitchen idea book

    The book features 250 color images that include before and after photographs of kitchen transformations. It also shows storage tricks and innovative designs, along with essential steps to help homeowners focus their design preferences. Special sections about appliances, cabinets, countertops, and...

     
  • Kitchen report finds satisfaction

    According to “The Kitchen & Bath Consumer Speaks Out” report from the Home Improvement Research Institute (HIRI) commissioned by the National Kitchen & Bath Association (NKBA), a majority of homeowners who remodeled their kitchen or bathroom say they were satisfied with the entire process —...

     
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    Office is showroom for ADA-compliant design

    When William J. Patrick renovated a 100-year-old building to create new office space for his Lancaster, Pa., remodeling company, he had the future in mind. Not only was the office going to house his company's day-to-day operations, Patrick also wanted it to be a showplace of craftsmanship and a...

     

REPLACEMENT

DECKS

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    Building a Deck Service

    Production builders don't always want to bother with decks — at least not elaborate ones,” says Mike French, owner of Virginia Decking & Remodeling of Fredericksburg, Va. “If they offer them at all, it's a plain-Jane rectangle, and it's not cheap. It's rarely what the homeowners had in mind.”

     

SIDING

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    When the owner wants to supply materials

    It happens all the time with siding, cabinets, decking, flooring, almost anything: A homeowner sees a flyer advertising special pricing in a local newspaper and wants to buy the material for a remodeling project himself. “It makes things tough,” says Robert Criner, owner of Criner Construction in...

     

PRODUCTS

FIRST LOOK

IN FOCUS

ON THE JOB

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    Attaching Deck Ledgers

    It is common building practice to use flashing to keep moisture from getting between the house and the ledger. The Uniform Building Code requires flashing, and many contractors meet the requirement by installing an L-shaped piece of metal. The horizontal leg covers the top of the ledger and the...

     

READERS CHOICE

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    Windows pass wind test

    Remodeling in Florida means complying with the strictest codes in the country for wind-borne debris and wind loading. Ben De Prenger of John Kiernan Construction has no worries about compliance because he installs PGT's WinGuard impact-resistant windows.

     
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    Product cuts finishing time

    Cutting repair time from a couple of days to a couple of hours can mean getting to more profitable jobs faster. Steve Klitsch likes Sheetrock's Easy Sand joint compounds because they set so quickly — from 10 minutes to a few hours, depending on the formula — that he doesn't have to return for a...

     

TRENDS

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    Custom colored siding

    Alcoa has taken the custom color concept — a main- stay in the paint industry for years — and applied it to siding. Its DreamColor concept offers 700 standard colors, with custom colors also available.

     
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    Induction ranges come of age

    Induction technology, long preferred by professional chefs, is once again auditioning for a starring role in the American home kitchen. Diva de Provence, a French manufacturer that has made induction products in Europe since the early 1990s, is on a huge push to market its domestic ranges in the...

     
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    Trends in cabinets and finishes

    Tastes in cabinetry styles are heading downtown. Uprooted baby boomers and the emerging Generation X market are increasing the demand for sleek, modern doors and unique glossy finishes. Both groups are making a shift toward more European styles, says Sarah Reep, ASID, CKD, CMG, Kraft-Maid's...

     

LAST WORD

Bench Mark

  • A Trend Indeed

    A benchmark is like a line in the sand against which we measure ourselves. But comparing actual performance with a benchmark is a static measurement. Unless we've reached the goal, we have no idea whether we're moving closer to it or further away. A benchmark can help us find out where we are, but...

     

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