FEATURES

  • Remodelers Need to be Proactive Planning for Growth

    Milestones as goals can be tangible, like moving from being an employee to being self-employed or hiring your first office person or first lead carpenter. But they can also be less tangible, like spending more time with your family, working only 50 hours a week, or taking a two-week vacation...

     
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    James Krengel Wins Remodeling 2004 Foundation Award for Lifetime Achievement

    For almost 40 years, James Krengel has dedicated his life to defining and teaching professionalism in the kitchen and bath industry. He built a successful example with his own company, then set out to help new designers and remodelers reach their goals. For his drive for professionalism and his...

     
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    Scheduling Software 101

    If you're running a successful remodeling company, chances are you've developed a scheduling system that helps you keep your jobs on track. It may be as simple as a Xeroxed calendar or a dry-erase board. So if it's working, why should you consider computer scheduling?

     
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    Clever Storage for Kitchen and Bath

    My husband, Bob, and I run a design/build remodeling company in California's Silicon Valley. Many of our customers are engineers, so they expect cabinets to be highly functional and designed to fit their specific needs, in addition to being beautiful. Our in-house designers work closely with local...

     
  • REMODELING's Consumer Panel

    If it wasn't one before, remodeling is definitely now a service industry. A recent NARI survey shows that a remodeler's trustworthiness and service ranked most important in a homeowner's decision to hire. Quality ranked as only the sixth most important factor.

     
  • Keep Jobs Profitable Even When Homeowners Buy The Materials Themselves

    Projects for which the homeowner supplies some or all of the materials — buy-it-yourself, or BIY for short — have traditionally caused headaches for remodelers. They pose all sorts of scheduling and quality control problems, and there are post-completion issues with warranty and repair, as well...

     

Before and After

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    Before+After: Asian Flare

    The late Minoru Yamasaki, a second-generation Japanese born in America, is known for designing New York's World Trade Center, which he saw as a symbol of man's limitless potential. Yamasaki lived in Michigan and designed his first high-rise there. About his home, near his Troy office, he said...

     

Reader Panel

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    Reader Panel: Why BIY?

    Not all of our Reader Panel respondents do jobs where the homeowners supply at least some of the materials (known as buy-it-yourself, or BIY). But most — 84% — do. In fact, fewer than 10% say they have never done any BIY work at all.

     

News + Notes

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    Storm Watch

    With materials prices already at all-time record levels, the late summer spate of disastrous weather that hit Florida raised concerns throughout the building industry that the situation would get even worse.

     
  • Study Groups

    In a move that should increase participation in their Certified Remodeler (CR) program, NARI has launched its first “virtual” study group.

     
  • Supplier Shift in Remodeling

    Recently released data confirm what many remodelers have no doubt already discovered in conducting their day-to-day business: Big box retailers are well on their way to overtaking local lumberyards as the main suppliers to remodelers.

     

VIEW POINT

FIRST WORD

COMMENTARY

GUEST COLUMNIST

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    Remodelers Should Mimic Japanese When It Comes to Customer Service

    The Japanese have shown me that American business doesn't have a clue about customer service. If we want continued success, we must step up to the next level and follow their example. Japanese consumers expect an incredibly high level of service, and in this competitive market, business owners sink...

     

LINDA CASE

MARK RICHARDSON

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    In this day and age, there's no excuse for going rough business waters alone.

    These days, it seems everything about running a remodeling business is more difficult than it used to be. There are more regulatory hoops to jump through, more products to learn about, and more office technology to master. Financial risks are higher, personnel issues are trickier — the list goes on.

     

WALT STOEPPELWERTH

YOUR BUSINESS

Sales and Marketing

  • Key Qualifying Questions

    On your first phone call, how do you query potential clients? Here's a list of questions to ask.

     
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    Own Your Neighborhood

    Jim Pitcher, president of Castle Rock Construction in Suisun, Calif., doesn't have a lock on his northern California market, but his strategy is to act like he does. Pitcher has five rules.

     
  • Sense-ational Sales

    Big50 remodeler-turned-consultant Mike Gorman says people think in pictures, not words. Create a “movie” in their brain, transferring key moods, feelings, and associations, and you'll make a sale.

     
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    Sizing Up Your Job Sign

    Lori and Bruce Bentley of Bentley Design & Remodeling, Hanford, Calif., recently redesigned their job sign. Ruth Lozner, associate professor of design and marketing at the University of Maryland in College Park, Md., took a peek.

     

BOTTOM LINE

  • Errors and Liability Omissions Insurance Covers Your Mistakes

    Two common lawsuits in remodeling are for breach of contract and negligence in the performance of services. Negligence suits arise from damages sustained due to the contractor's failure to perform according to known standards in their field. There must also be a close relationship between negligent...

     
  • Management Consultants Take Businesses to Next Level

    When Scott Barr of Southwest Exteriors wanted to make some changes and accomplish certain goals at his San Antonio remodeling company, he turned to a management consultant. He knew what he was getting into: He had first worked with George Black of The Creative Financial Option in 1996 to...

     
  • How to Choose a Consultant

    Scott Barr advises remodelers to first see if hiring a management consultant would be a good return on investment. “Quantify how many new jobs you have to sell to pay for it and if it's reasonable for your company,” he says. Then find a company that fits your needs.

     

BY DESIGN

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    Color Primer

    We humans have a complex relationship with color. Our color preferences aren't based only on taste but also on innate psychological responses including shifts in mood, spatial perception, and even physical comfort. Our responses to color influence how well we like a space and how much time we spend...

     

FIELD NOTES

  • Method for Hiring Field Staff

    Hiring field staff is one of the most important parts of a manager's job — especially in today's tough labor market. Getting the right people in the right jobs is so critical, it cannot be left to chance. Here's a method that one prominent remodeler in Maryland uses to help insure a qualified hire.

     
  • Requirements for Eye and Face Protection

    Every year, thousands of workers injure their eyes or lose their sight —not because proper protection was unavailable but because they chose not to use it. You must protect your eyes from harmful rays or radiation, the splatter of hazardous liquids, molten metal, fumes or acid burns, and flying...

     
  • Homeowners Hiring Home Inspectors to Review Remodeling Work

    Fear seems to be driving some homeowners to hire home inspectors to review the work of remodelers. “They want checks and balances. We're brought in as a consultant — as an objective third party,” says Stephen Gladstone, president of the American Society of Home Inspectors (

     

GOOD FORM

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    Start It Up!

    So much of our work is repeat and referral business,” says Michael Spreckelmeier, president of Progressive Builders, in Fort Myers, Fla. The importance of a first impression, then, cannot be understated. That's why the company sends out a start letter to their clients' neighbors, highlighting the...

     

Tech at Work

  • Remote Connections Could Save the Day

    It's 8 p.m., you're on a sales call, and your customer is ready to sign on the dotted line, but oops — you forgot to copy the contract, specs, and financing information over to your laptop before you left the office. Now what?

     
  • Automated Electronic Time Sheets Save Time and Money

    With 45 employees, it had become a nightmare for ARS Services to keep track of written time sheets. “Imagine facing 40 sheets of paper and keeping them organized, especially when people forget to write things down,” says Rich Piltch, president of the Newton, Mass., disaster restoration company.

     

Ways + Means

  • Know Thy Team

    A key employee recently quit, and I was caught off guard. What can I do to avoid this happening again?

     
  • Better Business Through Barbeque

    To kick off National Remodeling Month in May, Waller Construction of Lakeland, Fla., held a Vendor Appreciation Day barbeque for its subcontractors, suppliers, and a few close clients.

     
  • Service Tension

    When a job is finished, everyone is ready to move on. That's why it's so hard to field service calls. But, says Craig Weber, “if you deal with 10 headaches right away, it becomes a routine process.”

     
  • Cleaning Up

    Condos are difficult to work in because each individual building has its own house rules. Mather was required to meet with Westover's board, present details of the design, show his credentials, references, and that he was bonded, and a plan on how he was going to approach the job and protect the...

     

BIG50

CLOSE UP

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    Profile: Gilday Renovations

    Five years after winning Big50 in 1988, Tom Gilday and his partner/cousin, Kevin, were forced to cut by half their 30-employee staff at Gilday Design and Remodeling. The depressed Washington, D.C., economy was to blame.

     

FACE OFF

  • Face-Off: Should I Use The Lead Carpenter System?

    The lead carpenter (LC) is not a man; it's a system. I've been attempting to perfect that system since about 1989. The training never stops. We insist that our lead carpenters come up with most of the solutions to jobsite problems — from material lists to contacting other trade contractors. They...

     

Live + Learn

SECOND LOOK

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    Second Look: Michael Strong

    Michael Strong has ridden the Trans-Siberian Express through China, hopped a freighter to Gambia, and stood atop the Berlin Wall helping Berliners tear it apart.

     

SOLUTIONS

  • The parts of a remodeling business too important to delegate

    My goal is to create a company that operates within clearly defined systems and procedures, with each department (sales, production, and administration) managed by a key employee. If I am indispensible in any way, then an unexpected event that takes me out of the picture is a death blow to the...

     

KITCHEN AND BATH

DESIGN CLINIC

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    Drawer for Hair Dryer

    As part of some of his vanity designs, Charleston, S.C., remodeler Bob Fleming includes a much appreciated feature: a hairdryer drawer. The drawer has an outlet in the back, so homeowners can use the dryer and tuck it away in a drawer — all without unplugging it.

     
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    Warming drawers can be the ideal appliance for the right client

    Warming drawers are a practical kitchen item — but only for the right client. Remodelers and designers need to find out if the appliance will fit their client's lifestyle. Mick De Giulio, owner of De Giulio Kitchen Design in Chicago, says that once he explains the benefits, most of his clients want...

     

SPEC BOOK

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    Showers & Tubs: Home Spas

    Every trend spotter in the industry agrees that the hottest trend in bathrooms right now is “the home spa experience.” Consumers are looking at the bathroom as a retreat in which they can de-stress and escape from the world. Even if your average homeowner isn't ready to knock out a wall to put in a...

     

Management

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    High style and high tech come together in today's bathrooms

    Consultant Peter Schor has spent 40 years in the bath industry—the past 17 years as an educator. The owner of Dynamic Results and the Institute of Bathroom Product Knowledge in Wilsonville, Ore., attends conventions in America, Europe, and Asia. He notes several trends that are affecting the...

     
  • The Third and Fourth Steps in the Selling Cycle

    Last month we covered the first three steps in the Selling Cycle: prospecting, the initial contact, and qualifying. Here are the next two steps.

     

REPLACEMENT

ROOFING

  • Limit Liability For Product Defects

    The first line of defense in limiting liability for product defects, says construction attorney Quenda Behler Story, should be in the contract. For starters, the contract should limit implied warranties to installation only.

     
  • How to Handle Roofing Product Warranty Claims

    Remodelers live in dread of that client who calls six months after completion of a job, complaining about something that has gone wrong. “We jump right on it, no matter how small the problem,” says Pat Hurst, owner of Hurst Construction, Middleburg Heights, Ohio. “If the client sees it as a problem...

     

Windows

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    Limit Salespeople to One Product Line

    Should my salespeople sell multiple lines?

     
  • Skylight Retrofit Red Flags

    When it comes to retrofitting skylights, two aspects of the job —framing the light well and flashing the unit — have the greatest potential for problems. Framing is typically only a problem in trussed roofs, but, says veteran remodeler Les Deal of Cedar Rapids, Iowa, “All of the houses I'm working...

     

PRODUCTS

FIRST LOOK

IN FOCUS

ON THE JOB

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    Shingle Offset

    How well three-tab shingles hold up over time depends to some degree on the patterns used to lay them. Although many customers prefer to see the cutouts aligned on the roof, this directs runoff into channels that erode the shingle surface.

     

READERS CHOICE

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    Reader's Choice: Design Intuition CAD software

    Jonathan Ward describes himself as a “boutique contractor.” “I do small-scale remodeling, and everything from repairs to custom architectural detailing.” As such, he didn't have much use for a lot of the CAD software he saw on the market.

     
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    Reader's Choice: Impel Rods

    In historic architecture–rich Seattle, Jackson Remodeling has won awards for its design/build work, which focuses on those classic and older homes. The company is also green — taking every opportunity to recommend environmentally friendly products and methods to their clients.

     

TRENDS

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    Reproduction Hardware Popular

    Reproduction hardware is turning up all over the market these days. Everywhere from The Home Depot to women's clothing stores like Anthropologie, consumers can find treasures cast from another era. Whether they're looking for the glass doorknobs they remember from their grandmother's house or they...

     
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    Spray On Siding

    Historic houses offer unique beauty and charm. They bring a sense of pride to their owners, but they also bring a distinctive set of problems to those who own and love them. At the top of the list is exterior maintenance. Painting every few years gets expensive, but alternatives like vinyl or...

     
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    Self-adhered underlayments are being used with felt to protect all types of roofs.

    Originally developed to protect against ice damming (a phenomenon caused mainly by poor roof insulation in northern climates), self-adhesive underlayments and substrates are becoming popular as industry experts and contractors embrace self-stick products for all kinds of roofs.

     

LAST WORD

Bench Mark

  • Index of all the Remodeling Benchmarks

    It's been three years since we published an index of Benchmarks. This updated version is organized by topic and includes dates for any Benchmark column that discusses the topic.