Remodeling: Sales Leads

Attitude Adjustment: Dealing With a Complainer Salesperson

Wed, 22 May 2013 10:23:33 EST

Prequalified leads cost you real money, so a salesperson who fails to close should have a good reason for doing so. If the rep's attitude is part of the cause, don't wait to address it.

RMLC Panelists Share Social Media Success Stories

Mon, 20 May 2013 02:28:26 EST

Paul Hamtil, David Merrick, and Chris Wright share their candid insight into how to make social media work for relationship building, lead generation, and brand awareness.

Don't Compete -- Differentiate

Thu, 23 May 2013 10:31:09 EST

Competing on price is not the long-term answer for winning jobs and seeing your company thrive. Shawn McCadden describes a better way.

Understanding Features vs. Benefits

Wed, 8 May 2013 11:48:39 EST

Darren Slaughter talks a lot about promoting your company’s features on your website and making sure you tie those features back to the benefit the customer receives by doing business with you. Here he clarifies the difference between features and benefits.

First Dibs: Why Canvassing Leads Are So Attractive

Mon, 29 Apr 2013 04:29:04 EST

Are you considering getting away from using canvassing? Despite the difficulties of canvassing, Mike Damora thinks it has its merits.

This Prospect's Not A Good Fit. What Now?

Thu, 23 May 2013 03:25:58 EST

Industry consultant Paul Winans blogs about how to say no in the right way to a prospect.

The Basics of Online Review Sites

Thu, 2 May 2013 10:45:01 EST

An overview of online review sites and what they can and can't do for remodeling contractors.

Are Internet Leads Different From Other Leads?

Thu, 2 May 2013 10:43:08 EST

George Faerber, owner of Bee Window, in Indianapolis, has a follow-up program to help nurture Internet leads.

How To Sell a Home Show Lead

Wed, 17 Apr 2013 07:54:48 EST

Punctuality and professionalism will stand you in good stead if you're calling on the same show prospect that several of your competitors are also seeing.

Getting Past Consumers' Hesitancy to Buy

Thu, 25 Apr 2013 02:01:11 EST

Mark Hunter, aka The Sales Hunter, offers six tips to get consumers off the dime.

Follow the Money: Figuring Out the Real Purpose of Angie's List

Wed, 20 Mar 2013 09:49:21 EST

Mike Damora weighs in on what drives Angie's List. Is it is a public service provider or an online lead generator?

8 Stages of Sales Success: A Step-by-Step Process for Selling

Thu, 14 Mar 2013 12:54:36 EST

Industry consultant Paul Winans outlines the steps for getting the construction contract signed sooner rather than later.

Talk First, Measure Later To Get the Most From Your Showroom

Fri, 1 Mar 2013 05:00:23 EST

Carlos Ponte of AyA Kitchens offers advice on showroom sales.

Business How-To: Measure and Analyze Leads

Tue, 26 Feb 2013 01:32:34 EST

Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans.

Websites That Deliver

Fri, 17 May 2013 09:09:40 EST

Give prospects the information they want on your website. By doing so, you position yourself as the expert able to answer homeowners' questions, and that positions you for success.

Who Qualifies Leads? Refining the Lead Intake Process

Fri, 8 Feb 2013 02:34:24 EST

Having someone other than the company owner qualify leads frees the owner to concentrate on other aspects of the business.

Case Study: Neil Kelly Home Performance Division

Fri, 8 Feb 2013 02:31:11 EST

In Portland, Ore., Neil Kelly's home performance division sees 109% annualized growth in six years.

Going Viral: Viral Marketing Tips for Remodelers

Fri, 8 Feb 2013 02:30:21 EST

Dan Glickman shows how providing memorable service will have your clients spreading the word about your company.

The Long Hello: The Value of Connecting With Consumers Long Before They Are Ready to Buy

Fri, 8 Feb 2013 02:30:19 EST

Make things simple for website visitors to choose you as their remodeler: build your brand as a trusted resource.

A Strategy to Recover Unsold Leads, Part 2

Thu, 6 Dec 2012 02:46:03 EST

Getting someone back to the house to resell a job isn't easy, but it can be worth it. Here's why.