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Prequalified leads cost you real money, so a salesperson who fails to close should have a good reason for doing so. If the rep's attitude is part of the cause, don't wait to address it.
Paul Hamtil, David Merrick, and Chris Wright share their candid insight into how to make social media work for relationship building, lead generation, and brand awareness.
Competing on price is not the long-term answer for winning jobs and seeing your company thrive. Shawn McCadden describes a better way.
Darren Slaughter talks a lot about promoting your company’s features on your website and making sure you tie those features back to the benefit the customer receives by doing business with you. Here he clarifies the difference between features and benefits.
First Dibs: Why Canvassing Leads Are So Attractive
Are you considering getting away from using canvassing? Despite the difficulties of canvassing, Mike Damora thinks it has its merits.
Industry consultant Paul Winans blogs about how to say no in the right way to a prospect.
An overview of online review sites and what they can and can't do for remodeling contractors.
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George Faerber, owner of Bee Window, in Indianapolis, has a follow-up program to help nurture Internet leads.
How To Sell a Home Show Lead
Punctuality and professionalism will stand you in good stead if you're calling on the same show prospect that several of your competitors are also seeing.
Mark Hunter, aka The Sales Hunter, offers six tips to get consumers off the dime.