Remodeling: Green Sales

Now or Never: At What Part of the Sales Process Do You Bring up Home Performance?

Thu, 7 Feb 2013 11:29:25 EST

Selling sustainability is usually best done up front and not presented in terms of ROI but in terms of home comfort and safety, and indoor air quality.

Iris Harrell: The 2009 Fred Case Remodeling Entrepreneur of the Year

Thu, 7 Feb 2013 10:48:37 EST

Self-taught, self-made, and a leader in the green remodeling and universal design communities, Iris Harrell has built a remodeling company whose innovation will outlast her tenure at its helm.

That $1,500 Tax Credit? Consider it the First Step to Bigger Projects

Thu, 7 Feb 2013 10:43:01 EST

Growing numbers of full-service remodelers are embracing the homeowner tax credits for energy-efficient work as possible segues to larger remodeling jobs. Energy audits often play a key role.

Hard or Soft Sell?

Thu, 7 Feb 2013 10:37:00 EST

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do.

Energy Prices Lead Remodeling Clients to See Green

Thu, 7 Feb 2013 10:24:28 EST

Energy costs may drive remodeling clients' project needs and decision-making.

Green building proliferates

Wed, 9 Dec 2009 05:16:52 EST

The diligent remodeler launches into the vast world of green building.

Fundamentals of successful selling

Thu, 7 Feb 2013 09:42:40 EST

In his funny and provocative presentation, sales and leadership trainer Michael Hoffman underscored some fundamentals of successful selling that are just as applicable to green remodeling as to any other significant purchase. Phrased bluntly, "You don't know jack" about why individual homeowners want to go green, Hoffman said.

Baby boomers represent a huge market opportunity

Thu, 7 Feb 2013 09:15:59 EST

In January 2006, the first wave of baby boomers turned 60. Over the next several years, some 75 million of that generation will reach or approach retirement age. For remodelers, this represents a huge market opportunity. Scott McCollum of McCollum Associates, in Dallas, and Bob Bell of Bell's Remodeling, in Duluth, Minn., are two remodelers who saw potential in the growing retiree and aging-in-place market.

The Alexander Group found its “comfort zone”

Thu, 7 Feb 2013 09:15:39 EST

Ask most any remodeler about the long-term goals for his business and you'll be sure to find at least one common denominator: the desire to get the company to the point that it operates without the active participation of the owner. Alex Dean, of The Alexander Group, in Kensington, Md., is no exception. And he has nearly succeeded in doing it.

Tom Kelly: teamwork system and business analysis

Thu, 7 Feb 2013 07:45:13 EST

Soon after taking over the company named for and established by his father, Neil, Tom Kelly was faced with steering the company through the harsh recession of the 1980s.