Green Sales

Green Sales

• Now or Never: At What Part of the Sales Process Do You Bring up Home Performance?

  Selling sustainability is usually best done up front and not presented in terms of ROI but in terms of home comfort and safety, and indoor air quality.

   
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  Iris Harrell: The 2009 Fred Case Remodeling Entrepreneur of the Year

  Self-taught, self-made, and a leader in the green remodeling and universal design communities, Iris Harrell has built a remodeling company whose innovation will outlast her tenure at its helm.

   
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  That $1,500 Tax Credit? Consider it the First Step to Bigger Projects

  Growing numbers of full-service remodelers are embracing the homeowner tax credits for energy-efficient work as possible segues to larger remodeling jobs. Energy audits often play a key role.

   
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  Hard or Soft Sell?

  Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do.

   

• Energy Prices Lead Remodeling Clients to See Green

  Energy costs may drive remodeling clients' project needs and decision-making.

   

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