Paul Hamtil, David Merrick, and Chris Wright share their candid insight into how to make social media work for relationship building, lead generation, and brand awareness.
Darren Slaughter talks a lot about promoting your company’s features on your website and making sure you tie those features back to the benefit the customer receives by doing business with you. Here he clarifies the difference between features and benefits.
First Dibs: Why Canvassing Leads Are So Attractive
Are you considering getting away from using canvassing? Despite the difficulties of canvassing, Mike Damora thinks it has its merits.
Industry consultant Paul Winans blogs about how to say no in the right way to a prospect who is not a good fit for your company.
An overview of online review sites and what they can and can't do for remodeling contractors.
George Faerber, owner of Bee Window, in Indianapolis, has a follow-up program to help nurture Internet leads.