Marketing Benchmarks

  • Matching budget to revenue goals

    Benchmarks help remodelers evaluate their company's performance. Some benchmarks are averages, some represent reasonable targets, still others set thresholds. The danger, however, is that a benchmark that is meaningful for most companies may not be appropriate for some.

     

  • Measure the market to create enough leads and predict local market changes

    The REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which...

     

  • A Marketing Formula For Growth

    How do you determine what to spend on marketing when you need to boost sales efforts for growth?Joaquin Erazo Jr., marketing vice president at Case Design/Remodeling, Bethesda, Md., uses a formula that relies on history as an indicator of future performance. "The goal is to make sure you are not...

     

  • Setting the Marketing Budget

    The REMODELING Benchmark for marketing expenditures is 3% of annual revenues, less for large companies, more for specialty remodelers.

     
 
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