With marketing both increasingly critical and expensive, social networking may become an important new marketing venue for remodeling companies.
How does a high-end remodeling company announce and market a new handyman division without jeopardizing its high-end brand?
Survey with insights into how green issues affect consumers' attitudes and behaviors in home improvement
Homeowner seminars offer a way to position yourself as an expert and to boost leads as well.
Successful strategies for creating positive news that gives homeowners the confidence to remodel.
Sandler Systems CEO, Dave Mattson, explains the psychology behind, and antidotes to, slower remodeling buying decisions.
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Mining your most reliable source — your past clients — for potential leads.
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Analyze the effectiveness of your marketing strategies using this in-depth lead tracking spreadsheet.
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In Las Vegas, a veteran remodeling company is working with real estate agents to tap into the foreclosure market.
There is opportunity in today's tough economic climate if you proactively seek new ways of going to market.