Marketing and Leads

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    Cut Staff...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. An introduction of the article and the participating remodelers.

     
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    If You Could Start Over...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. The final question: If you could rebuild your remodeling company from the ground up, what would it look like?

     
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    The Tough Questions Introduction: Meet the Panel

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. An introduction of the article and the participating remodelers.

     
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    The Tough Questions Introduction: Meet the Panel

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. An introduction of the article and the participating remodelers.

     
  • No Stone Unturned

    At the first sign of a slowdown, this remodeling company updated its contact list, which gave the marketing director a chance to remind past clients about the firm's services.

     
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    Start Right

    Laying a solid foundation for a working relationship during the first sales meeting.

     
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    Transformative Powers of Before and After Photos

    Comparing before and after photographs reveals the dramatic changes and craftsmanship of high-end remodels.

     
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    Maintaining Leads in a Tough Economy

    Neil Kristianson of Crimson Design & Construction, in Naperville, Ill., is using new tactics to keep the phone ringing in this tough economy.

     
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    Podcasting as a Marketing Tool for Remodelers

    Harrell Remodeling uses podcasts to both educate homeowners and promote its services.

     
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    Interview With Travel Concierge Company Owner Sara Ryan Duffy

    An interview with the president of SRD International, in Los Angeles, a travel concierge company.